Motorists are now less likely to visit a car showroom this weekend and spend their time looking on-line. The number of drivers buying cars which they haven’t set eyes on in person now stands at a one in 10 (11%) as more people place their faith in online portals giving them access to dealers across the country. This is underlining the fact that consumers are increasingly willing to put aside … [Read more...]
Showrooms have lost their shiny appeal to younger buyers
The polished floors, shiny cars and bright lights of car show-rooms still appeal to the over 55s, but younger age groups are much more likely than older generations to buy their car elsewhere, according to a new Opinium survey of over 2,000 UK drivers. The survey, which was commissioned by InsuretheGap.com, a leading supplier of Guaranteed Asset Protection Insurance for new and second-hand cars, … [Read more...]
Dealers still dominate car sales over internet searching
Despite the internet becoming the most common source for researching a car, consumers still rely on car dealers when actually making a purchase, according to the second iteration of the Britain Under the Bonnet report produced by Close Brothers Motor Finance. The findings reveal that well over half (57%) of motorists used the internet to help inform their choice of car – a significant increase … [Read more...]
Women feel they get a worse deal in showrooms
Research reveals that many women feel they are at a disadvantage when looking to buy a car, due to their gender. Data analysts at CDK Global fed 64,000 reviews into their natural language processing tool and discovered that 43% of women don’t trust the automotive industry and often describe their experiences very differently to men. Customer reviews provide a valuable insight into … [Read more...]