A survey commissioned by the Low Carbon Vehicle Partnership and the National Franchised Dealers Association found that motorists considering a new car are now more concerned about ‘going green’ – with 50% saying that environmental friendliness has become more important to them in the last year.
In the same survey, despite today’s record low fuel prices, almost as many (43%) potential buyers said that running costs are also now more important than previously.
To help drivers easily identify the most efficient environmentally friendly cars available, a new car environmental label is now in use at all new car dealerships.
This enables showroom visitors to instantly see which new cars have the lowest emissions, running costs and longest electric range, making it easier to compare and find the new car most suitable for them.
The new car environmental label has been redesigned by the Low Carbon Vehicle Partnership working with the Department for Transport and Vehicle Certification Agency to include additional valuable information that’s clearer, easier to follow and actively encourages motorists to consider low or zero-emissions cars.
In a major international survey of public opinion in six European countries 64% of people polled said they do not want to go back to pre-Covid pollution levels.
Roughly the same proportion or 68% agreed that cities must take effective measures to protect citizens from air pollution, even if it means preventing polluting cars from entering city centres to protect clean air, with as many as 63% of drivers themselves in support.