Steve Hood is appointed to the newly created position of director, Electrified Vehicles, Ford of Europe, responsible for developing strategy, new business models and plans for electrified vehicles and services.
“Having a dedicated electrified vehicle leader in Europe is critical as we redesign our business for the future and we welcome Steve back to the team,” said Steven Armstrong, group vice president and president, Europe, Middle East and Africa, Ford Motor Company.
“As the electrified vehicle market accelerates, Steve will work closely with our global Team Edison to deliver a winning vehicle portfolio at greater scale and specific for our European customers.”
Hood (above) will lead an integrated and cross-functional electrified vehicle team that will continue to be built over the weeks ahead
He joined Ford in 1985 and has held a number of dealer, sales and service positions in Europe and the Far East.
Globally, Ford is investing $11 billion in electrified vehicles by 2022, including plug-in hybrids and full battery electric vehicles.
In another move, Lisa Brankin is appointed sales director Ford of Britain, effective 1 January.
In her new role, Ms Brankin will be responsible for all of Ford’s sales distribution channels, including the Ford dealer network and online sales, in Britain.