The dramatically styled flagship electric vehicles from Saudi Arabia’s national automotive company and first production models were unveiled last night.
This national milestone reflects Saudi Arabia’s strategic direction toward developing an advanced industrial sector aligned with the objectives of Saudi Vision 2030, said His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister and Chairman of the Board of Directors of the country’s sovereign Public Investment Fund.
The Ceer sedan and SUV vehicles represent part of a planned portfolio of seven models that will be launched over the next five years, including midsize and compact vehicles with various propulsion options to serve different customer needs.
These vehicles will be manufactured at CEER Manufacturing Complex (CMC), the largest automotive production facility in the Middle East and one of the most technologically advanced in the world.
The announcement aligns with PIF’s efforts to develop an integrated and competitive local automotive ecosystem, as part of PIF’s mandate as a key driver of Saudi Arabia’s economic diversification.
PIF launched CEER in 2022 as the first Saudi vehicle brand, with the aim to support the development of the national industrial ecosystem, attract investments, create opportunities for the private sector, and increase Saudi GDP.
Specifications include three motors developing over 1100hp, all-wheel-drive and a claimed range over 415 miles between recharges.
