Almost three quarters of dealers think used car buyers are now less brand loyal, suggests new research. June’s Startline Used Car Tracker shows 52% believe price and value are becoming more important and 32% that cars from new entrants often appear a better buy. Also, 28% say models from some established manufacturers have just become too expensive, 12% … [Read more...]
Buyers opting to extend warranties
More than one in three (35%) people buying a car from the RAC Dealer Network are opting to extend the standard warranty, new data from JudgeService shows. The results, compiled from more than 17,000 customer surveys completed across the 1,400 dealers who are part of the network, also shows that 57% say that the presence of the RAC brand had a positive … [Read more...]
