A second stunning Aston Martin model could be heading for the new production lines being installed in its St Athan plant outside Cardiff.
This week, Aston Martin presented the Lagonda Vision Concept (above) at the Geneva Motor Show and marked the beginning of a new range of state of the art, emission-free luxury vehicles. Production is planned for 2021, about two years after the first new generation DBX models roll off the new lines now being installed at St Athan.
Aston Martin has been overwhelmed with positive reaction to its DBX and Lagonda Vision Concept and plans for new low emission powertrains which it is keen to build in Wales, enthusiastically backed by Welsh Government.
Adding a second model at St Athan would maximise resources and skills while insulating the factory from the demand dips and model cycle replacements.
Lagonda aims to be the world’s first zero emission luxury brand to go to market. It will confound traditional thinking and take full advantage of the latest advances in electrification and autonomous driving technologies, which amount to the biggest revolution in land-bound transportation since the invention of the car.
Lagonda will show how true luxury and modern design, far from being diametrically opposed interests, can exist in total harmony and enhance each other’s most desirable characteristics. There are plans for a coupe and an SUV in the new series.
‘We believe people associate luxury in their cars with a certain traditional and even old-fashioned approach because, to date, that is all that’s been available to them,’ said Aston Martin President and Chief Executive Officer, Dr Andy Palmer. “Lagonda exists to challenge that thinking and prove that being modern and luxurious are not mutually exclusive concepts.”
Aston Martin in Wales – the story so far.