Over the next couple months, many families will be making the most of the school summer holidays through travelling, day trips and seasonal activities.
However, this period also brings increased traffic, higher numbers of pedestrians and more cyclists on the road; and consequently, heightens road safety risks during one of the busiest periods of the year.
Law firm Slater and Gordon has provided an important reminder for motorists to drive responsibly for the safety of other road users and pedestrians. Matthew Tomlinson, head of serious injury North said, “There is no doubt the six-week summer period brings more congestion and more cyclists and pedestrians on the roads.. With that in mind, road conditions can present some highly serious risks if not considered by motorists.”
In recent research conducted by the law firm, there were already existing road safety concerns expressed by the UK public even before the summer holidays. Around one in five respondents (19%) witness dangerous driving multiple times a day and 55% believe roads in their area have become more dangerous in the last year.
The findings come as the Government also released its latest Road Safety Strategy earlier this year addressing current safety concerns, tougher enforcements and further support to drivers. Within the strategy, it shared the target to achieve a 70% reduction in the number of children killed or seriously injured on roads by 2035.
Currently 8% of all people killed or seriously injured on Great Britain’s road across 2024 were children or young people under 16. Recognising children as a priority road safety group, the strategy’s message is even more pertinent during the summer holidays as more children enjoy time with friends and family.
In addition, 44% of motorists feel pressured into riskier driving behaviours, admitting that they exceed the speed limit due to other drivers . Despite half (50%) of respondents believing speeding contributes to most road accidents, more than one in four drivers (23%) admit they have previously sped, highlighting a concern that dangerous driving is becoming normalised behaviour.
Matthew Tomlinson added, “The summer holidays brings a notable increase in congestion, cyclists and pedestrians. With people travelling or enjoying days out, drivers are likely to face busier road conditions.
“Drivers shouldn’t let pressure from other road users to influence their driving behaviours, as speeding, risk-taking or distractions can put other drivers, cyclists or pedestrians at risk. Remember, these behaviours can have serious and life-changing consequences. Being vigilant, considerate and patient can go a long way in keeping roads safer throughout the summer period.”
