The automotive sector shows how enterprises and start-ups can succeed in Wales.
They are part of a new Welsh Government campaign to sell Wales to the world as a country for investment and good life qualities.
Aston Martin, which is building a new car assembly plant at St Athan (above), Cardiff-based Admiral and Riversimple of Llandrindod Wells, are being used in the campaign launching today.
Following the Brexit vote, the campaign supports the Welsh Government’s drive to sell Wales to the world.
Economy Secretary Ken Skates is describing it as “a compelling campaign supported by businesses that will resonate with businesses”.
Advocates include Aston Martin – one of the latest high profile companies to invest in Wales, established companies like FTSE 100 Admiral, global players like Airbus, GE Aviation, adrenalin fuelled attractions like Zip World and thriving financial service sector companies like Deloitte.
They appear in the campaign alongside film production companies, home grown food and drink specialists, hi-tech global leaders like IQE, innovative pioneering businesses like Riversimple and internationally expanding life science companies like Trackcel and Zimmer Biomet.
Cardiff Wales Airport is using Ford Bridgend Engine Plant in its forthcoming promotional campaign.