Ensuring the safety and reliability of the strategic road network is Wales primary transport concern and the Road Safety Framework for Wales outlines the actions the Welsh Government and partners will take to reduce the numbers of people killed or seriously injured on Welsh roads, says business and economy minister Ken Skates.
The road safety charity Brake runs an annual Road Safety Week campaign with this year’s taking place between the 21 and 27 November.
This year’s theme is ‘Make the Brake Pledge’ which seeks commitment to six key behaviours: slow, sober, secure, silent (mobile), sharp, sustainable.
As part of this year’s events, the Welsh Government will be participating by using our Variable Message Signs to display messages reminding drivers of the need for regular eyesight testing and supporting the ‘sharp’ element of the pledge.
The Minister said, “Our Variable Message Signs are already used to display a variety of bilingual road safety messages throughout the year when they are not needed for operational messages.
“Brake will also be monitoring the reaction to the signs with a view to providing an evidence base to support continuing periodic messaging. I have asked my officials to work with them so that we can consider the effectiveness of this approach for future events.”
Further details of the Road Safety Week campaign can be found at the following link: Road Safety in Wales
IAM RoadSmart says it’s time to ditch the stereotypes of ‘who is the better driver’ and work together to make our roads safer.
Sarah Sillars, IAM RoadSmart chief executive officer, said, “Instead let’s work together and focus on how we can all improve our own road use to create a safer, happier environment.”