Car registrations in Wales slipped back more than the rest of the UK in August.
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Figures from the Society of Motor Manufacturers and Traders showed just 2,251 new cars registered in Wales in August,
The top ten were: Vauxhall Crossland, Ford Puma, Ford Kuga, Vauxhall Corsa, VW Polo, Vauxhall Mokka, Hyundai Tucson, VW T-Rock and MG ZS.
The total for Wales represented a 4.74% drop on August 2021, the steepest fall-back compared to dealers in England, Scotland and Northern Ireland.
The national picture compliled by the SMMT was as follows.
Loop BI, the software that centralises data, facilitates collaboration, and drives continual improvement in KPI performance, has seen a shift in car retailers’ priorities, away from new and used car sales to improved compliance and aftersales focus.
A continued lack of supply of new and used vehicles means OEMs and their dealers have shifted their attention to focus on brand experience, meeting standards compliance, and aftersales.
Simon Porri, managing director of Loop BI, said: “Long wait times for most brands mean a focus on brand loyalty is now key for auto retailers; delivering exceptional brand experience retains customers and stops them going somewhere else to buy their next vehicle.”
In a bid to retain customers, dealers are focusing on enhancing the support they offer to customers, especially online – providing better information and sharing more information than ever before, with potential customers.
The enhanced buying experience from the moment someone chooses to inquire about a vehicle builds confidence and supports future retention. Customer satisfaction is necessary to support dealers at this crucial time.”
