Such is the competition in the global new car market to gain an advantage manufacturers are leaving no potential new niche sector unexplored, says David Miles. Niches of niches are now common and the growth in sales of the German premium brands of BMW and Audi are mainly attributed to having more new models in more new market sectors. As an example, BMW’s first ever production front wheel … [Read more...]
New BMW X4 fills another niche
Such is the competition in the global new car market to gain an advantage manufacturers are leaving no potential new niche sector unexplored, says David Miles. Niches of niches are now common and the growth in sales of the German premium brands of BMW and Audi are mainly attributed to having more new models in more new market sectors. As an example, BMW’s first ever production front wheel … [Read more...]