CUPRA starts a new chapter in Formula E by joining forces with Kiro Race Co.
The new CUPRA KIRO team will fight for the podium in the world’s most prestigious e-racing competition.
The unconventional challenger brand will bring its racing DNA to the new team, led by Dan Ticktum and David Beckmann, reinforcing CUPRA’s commitment to support the young talent of the future.
The season kicks off in Brazil on 7 December with races scheduled throughout 2025.
Being part of a team that runs the unique package of the twice world championship-winning Porsche 99X Electric WCG3 represents the next evolution of CUPRA’s racing strategy.
CUPRA will provide technical expertise, together with its competitive spirit and commitment to electrification, to further boost the overall sporting performance.
“Joining Kiro Race Co is the logical next step for CUPRA. By combining our technical know-how with the team, we are fully prepared to compete at the highest level,” said Xavi Serra, Global Head of Racing at CUPRA.
“Our commitment to Formula E comes from our racing DNA, alongside the format’s ability to give us a competitive platform to develop the future of electric road cars.”
