Cardiff-based fresh produce wholesaler and distributor Peter Broughton is going for growth in partnership with Mercedes-Benz Dealer Euro Commercials of South Wales.
The family-owned company has seen a major increase in turnover in the last five years, after embarking on a strategy of expansion through acquisition – it recently completed the purchase of another business, in Pontypool.
Within the last 12 months Peter Broughton has also bought nine new vehicles from Euro Commercials.
First to arrive were a quartet of 3.5-tonne Sprinter 316 CDIs with refrigerated conversions.
These were followed by two 7.5-tonne FUSO Canter 7C15s – Mercedes-Benz Dealers also sell and support the popular Japanese light truck range – a pair of 15-tonne Atego 1524s and a 26-tonne Axor 2533L.
All of its new trucks are fitted with insulated curtainside bodies by Transload, of Andover, Hampshire, and wear striking new liveries designed by Martin Hopkins Partnership, of Cardiff which illustrates a different product from the Peter Broughton range.
The latest arrivals have lined up alongside nine more commercial vehicles. “We’ve bought other makes in the past,” says Nicholas Broughton, Joint Managing Director with his brother David.
Peter Broughton is a member of the Fresh Produce Consortium, a trade association recognised as the voice of the industry, and delivers produce to other wholesalers, cash & carries, hotels, schools, colleges and universities, restaurants and caterers throughout South, West and Mid Wales, as well as Bristol and Cheltenham.
