A radio advert for Trade Centre Wales has been banned after the Advertising Standards Authority ruled that it was ‘misleading’ listeners.
The ad claimed that the used car supermarket group was offering ‘hundreds of cars from just £20 a week’ but an investigation found that not to be the case.
As a result, the ASA has now stepped in and banned the firm from rebroadcasting the advert, which originally aired on 13 February.
A customer’s complaint that they had been unable to get a car at the stated price per month led to an ASA investigation which concluded the claim was misleading and that it omitted to state the offer was subject to T&Cs as the businesses in Neath and Cardiff North were just brokers and not lenders and the applicant could be turned down by the finance company in the end.