Advertising influences a quarter of new car buyers.
The annual New Car Code of Practice survey conducted by The Motor Ombudsman, has found that around a quarter (24%) of consumers are swayed in their choice of new car as a result of seeing an advert online, on TV or in print.
The annual study looks at the buying experience and satisfaction of motorists who have visited a franchise dealer belonging to any of the 38 vehicle manufacturers that are accredited to The Motor Ombudsman’s Chartered Trading Standards Institute (CTSI)-approved New Car Code of Practice.
Its comprehensive Motor Industry Code covers over 99% of all new car purchases in the UK.
The research, which polled nearly 2,400 people, showed that male buyers and 17 to 25 year olds are more inclined to take the plunge after seeing a commercial, whilst those approaching their thirties and motorists aged 40 to 55 are less likely to act on impulse.
Overall, the research found that 93% of cars that the survey participants bought matched the content of the advert, whilst respondents scored an encouraging average of 4.8 out of a maximum 5.0 for their satisfaction with their vehicle, with the over 65s proving amongst the happiest with their car.