The new four-door Honda Civic will start from £19,395 when it reaches showrooms next month.
There will also be highly competitive PCP offers from £259 a month for the new saloon which is available in both 1.0 i-VTEC Turbo or 1.6 i-DTEC with manual, CVT or automatic transmissions and the top EX diesel automatic will be £27,120.
British-born Mike Manley is the new ceo of the Fiat Group.
The 54-year-old Bedfordshire-born former head of Jeep succeeds its turnaround chief executive Sergio Marchionne, who has suffered major complications following routine surgery and will leave the car-maker with immediate effect following 14 years at the helm.