Ford is rolling out an $11 Billion powertrain investment over four years.
It plans to introduce 40 hybrid and fully electric vehicles into its range, chairman Bill Ford said on the eve of the Detroit Motor Show.
Volkswagen is pouring $3.3 Billion into expanding its US model range in the wake of the sales collapse there following its diesel emissions cheating.
It will lead the offensive with a new Jetta saloon for America but is dropping the car from its European line up.
Black returned as the top colour for UK buyers last year after a five year lapse.
Grey and white were next most popular and the last dominated four years but is being caught up by blue.
Car loans are being snapped up in the UK at over £1,000 a second, says analyst Solution Loans.
Indications are that this adds to a mounting debt bill which individuals then try to pay off with more loans.
An Automotive Sector Deal between government and the automotive industry has today been announced by the Business and Energy Secretary Greg Clark.
The deal aims to build on the unique strengths of the UK automotive sector and further develop the strong collaborative partnership established between government and industry.