Bridgestone’s pioneering EV tyre technologies will be brought to life in the most memorable style imaginable, after teaming up with the iconic EV Rally 2023 event across the UK and Ireland.
The five-day, 1,200 mile ‘e-Rally’ will feature 50 electric vehicles stopping off at the five capital cities between 3 and 7 July and Bridgestone has agreed to be an official sponsor for the first time, providing an opportunity to demonstrate its innovative Enliten technology and EV Ready products such as its new Turanza 6 tyre and Duravis Van.
Bridgestone’s North Region Vice President Andrea Manenti said, “We couldn’t think of a more appropriate or relevant event to partner with than the EV Rally, as we make a long-term pledge to the environment and sustainability to earn the trust of future generations.
“As part of our commitment to help shape a sustainable future of mobility, we’re investing to make electric mobility more efficient and accessible to drivers and fleets and the EV Rally is a brilliant campaign which shares our sustainable philosophy. We will be pioneering our premium, ‘EV ready’ tyres and will demonstrate their value to a huge audience over five exciting days.”
The EV Rally (EVR) is a demonstration of UK and Irish EV charging infrastructure, combined with clean and innovative vehicle technology. It will cover the charging point network, where it’s good and where there’s a need for improvements.
Clean energy projects and iconic landmarks are just two highlights from the Capital City Challenge, which will begin in Cardiff on 3 July, taking in London, Edinburgh and Belfast before reaching the checkered flag in Dublin on 7 July.