A major consumer launch for the RAC BuySure used car programme will boost the RAC Approved Dealer Network. Set to take place in mid-April, it will use the marketing strength of the RAC brand through channels such as advertising, public relations, direct mail and e-marketing to RAC members and more. RAC Head of Dealer Propositions Mario Dolcezza said: “By the end of April, we expect consumer … [Read more...]
Punctures now account for a third of RAC call outs for assistance
RAC Chief Engineer David Bizley says one third of their callouts nationwide were down to repairing or recovering vehicles with punctures. This increase is due in part to many modern vehicles having no spare wheels and the worsening state of our roads with punctures and tyre damage caused by potholes. Their latest survey for the 2014 year was for vehicles up to five years of age. He added … [Read more...]