A new online marketplace for used cars launches in the UK today. The website heycar.co.uk is on a mission to bring greater trust and transparency to one of the UK economy’s largest retail sectors. The brand will do this by creating a superior user experience for consumers and dealers, launching with an inventory of over 100,000 listed vehicles from nearly … [Read more...]
Ford appoint first EV director in Europe
Steve Hood is appointed to the newly created position of director, Electrified Vehicles, Ford of Europe, responsible for developing strategy, new business models and plans for electrified vehicles and services. “Having a dedicated electrified vehicle leader in Europe is critical as we redesign our business for the future and we welcome Steve back to the … [Read more...]
Hidden or closed intranet sales distorting used sales
The growing use of “upstream marketing” by motor manufacturers and leasing companies could explain why the long-heralded explosion in used car numbers has so far failed to materialise. The advanced strategy – designed to defleet cars quickly through online channels – could explain the smaller-than-expected increase in used car numbers hitting the … [Read more...]
