Dealers and car makers face yet more disruption next year as Google ends the practice of easily identifying potential customers through their internet browsing activity. That's the warning from automotive content and ecommerce experts, Autovia, who believe that the motor retail industry has yet to wake up to the coming challenge. Many marketing departments and dealer promotion businesses use … [Read more...]
Sunday drive: On the road and in the news
With the motoring media world in lockdown, the supply of new models and new model test driving events are all cancelled so instead of road test reviews we are keeping the wheels turning by covering some news items you might just have missed, says David Miles. Adversity is driving innovation at Skoda Virtual showrooms in the car sales industry is not a new thing, its click and view, tick a few … [Read more...]
Thieves target leasing deals and users
The British Vehicle Rental and Leasing Association has been made aware of a spate of fraudulent activity, where scammers are advertising bogus vehicle leasing deals on social media and are extracting money from unsuspecting customers. Using social media advertising, including Instagram, the scammers are posing as BVRLA members to lure in customers with advertising headlines targeting those … [Read more...]