Citroën UK put Welsh international referee Nigel Owens’ renowned authority to the test.
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He stars in an original video to promote New C5 Aircross SUV.
Highlighting the new Citroën SUV’s modularity, space, and comfort, Owens deploys his legendary ‘firm but fair’ style – usually reserved for his day job – to befriend a different kind of beast…a Grizzly Bear!
In the light-hearted advertisement, produced in the iconic French brand’s centenary year, Owens sets out to civilise his hirsute companion using the same no-nonsense approach that has cut some of the most famous names in sport down to size after a ‘chat’ with the equable Welshman.
Watch the full video here:https://youtu.be/913p9W6-pTE
