Citroën UK put Welsh international referee Nigel Owens’ renowned authority to the test.
He stars in an original video to promote New C5 Aircross SUV.
Highlighting the new Citroën SUV’s modularity, space, and comfort, Owens deploys his legendary ‘firm but fair’ style – usually reserved for his day job – to befriend a different kind of beast…a Grizzly Bear!
In the light-hearted advertisement, produced in the iconic French brand’s centenary year, Owens sets out to civilise his hirsute companion using the same no-nonsense approach that has cut some of the most famous names in sport down to size after a ‘chat’ with the equable Welshman.
Watch the full video here:https://youtu.be/913p9W6-pTE