Pirelli has launched the new Cinturato, a summer tyre designed for premium cars intended both as original equipment and for the replacement market.
Thanks to Pirelli’s research and innovation as well as the extensive use of virtual design, the new generation of Cinturato stands as the current benchmark for safety and efficiency, in line with Pirelli’s ‘eco safety’ strategy. Safety is ensured by excellent braking performance: on dry surfaces, external tests have ranked it first among the main competitors, while on wet surfaces, its ‘Class A’ rating on the European label across the entire launch range testifies to its capabilities. Efficiency is demonstrated by a 20% increase in mileage compared to the previous product and reduced rolling resistance, contributing to lower fuel consumption.
The breakthroughs in this new product are primarily due to innovative compounds made from materials researched and patented by Pirelli. These overcome the traditional trade-offs in tyre development, balancing opposing needs such as braking grip, mileage durability, and rolling resistance. This performance balance has been achieved mainly through the tread composition, which leverages the synergy between a unique star-shaped polymer and a special resin blend.
Further benefits come from a next-generation silica, called “SmartNet Silica”. Thanks to its unique shape – consisting of regular, elongated elements positioned longitudinally in the direction of travel – it successfully balances two typically opposing performances: providing greater grip and stability in corners, while helping to reduce rolling resistance on straight roads.
