Mazda’s UK dealers will have invested some £12million in the brand by spring this year upgrading their facilities to match Mazda’s stylish and spirited model range, which thanks to an unprecedented year of new car launches, is now one of the youngest in the industry.
The entire Mazda range now features award-winning SKYACTIV technology and eye-catching KODO: Soul of Motion design and the Mazda dealer network is investing to ensure facilities and customer service match the quality of the product range.
“It’s very pleasing for us that our dealer partners are so willing to invest in Mazda,” said Brett Hague, Mazda UK’s Head of Franchising and Network Development. Adding, “more than 90 per cent of dealer sites – some 107 – are on track to be refurbished by late April with 14 sites being either rebuilt or relocated.”
The investment reinforces Mazda UK’s position as the franchise of choice for dealer groups looking to expand their portfolio. The new look inside and out is just the outward sign of what is a much deeper change within the 135-strong network as Mazda UK looks to build on its sales success which has delivered some 60 per cent growth over the last three years.