South Wales’ FRF business has won the Toyota Best Retailer in Town Group award.
Their Swansea dealership also collected the award for new vehicle sales in 2023.
This is the 10th year of the Toyota BRIT awards which recognise the top-performing Toyota centres in the UK.

FRF Group, winner of the Best Toyota Group award, is a family business that has operated in South Wales for more than 20 years, including Haverfordwest and Carmarthen. In 2023 it acquired Toyota businesses in Cardiff and Newport, taking the number of its Toyota centres to six and has acquired another outlet in the West Midlands.
FRF is proud of its consistent focus on all aspects of the business. The team has continued to find new ways to enhance the customer experience, including significant investment in showroom facilities.
North Road Garage, Builth Wells was selected as the brand’s best rural dealership.
Mark Radcliffe, FRF Managing Director, commented, “This award reflects the hard work of the whole team. It’s a great recognition for us all and demonstrates our commitment to and investment in the business and our aim to deliver the highest level of customer experience through an engaged and highly motivated team.”