Franchised dealers have been promoting apprenticeships.
Drive My Career is the employment platform launched by the National Franchised Dealers Association in February 2018 to make the motor retail sector more attractive to jobseekers and connect potential candidates with their local retailers.
As part of the #DMCApprenticeTakeover campaign, Drive My Career members promoted across their social media channels inspiring apprentices’ case studies through stories, images and videos.
Franchised dealers supported the initiative, and, in particular, Marshall Motor Group, and also a number of videos featuring current and former apprentices working for Sytner contributed to raising the profile of the campaign and apprenticeships in general.
Social media posts with the hashtag #DMCApprenticeTakeover were shared across a range of platforms including Twitter, Facebook, Instagram and LinkedIn. The hashtag achieved over 180 mentions and more than 500 interactions, reaching over 650,000 people.
In addition to this, Drive My Career representatives also shared some of their own content throughout the week, showcasing how employees have benefitted from an apprenticeship scheme with the experience and life skills that have come from this.
During the week, Drive My Career provided also CV and job interview tips for anyone to help their career journeys.
Through targeted campaigns, Drive My Career is currently supporting its members who are actively recruiting, while it continues to also promote success stories, career guidance and additional tips for jobseekers.
Sue Robinson, NFDA Chief Executive said, “Following such a difficult year, it was extremely positive to see franchised dealers endorsing their workforce and investing into the future generation.
“Reading the inspiring stories of apprentices and seeing their excitement to be part of our industry has been encouraging. Drive My Career will continue to raise awareness of the rewarding career opportunities available in the automotive sector.”