A new fashion collection aims to make seatbelts the must-wear accessory of 2025 and beyond.
It’s for good reason as every week four young people aged 17-29 are killed or seriously injured while not wearing one when behind the wheel.
The unique awareness building campaign that aims to improve the image problem seatbelts seemingly have with young road users is part of a collaboration between Scrap Car Comparison, the national road safety charity Brake and the University of Northampton – whose young fashion designers created the garments that make up ‘THE ESSENTIAL COLLECTION’.
Launched as thousands of young motorists are taking to the roads for beach trips or festival drives, the fashion line that is made entirely from reclaimed car seatbelts will hopefully help young drivers remember to buckle up.
“Seat belts are one of the simplest and most effective ways to protect ourselves when travelling by car, yet some still choose to risk their own safety – and the safety of those travelling with them – by choosing not to belt up… Whatever the length of your journey, and regardless of whether you are carrying passengers, we urge everyone to belt up for every single journey” said Ross Moorlock, CEO at Brake.
The one-of-one garments themselves are available to buy on eBay from Friday 29 August 10:00 BST to Monday 8 September 10:00 BST, all priced at £208 per item to honour the 208 young lives lost annually while not wearing seatbelts, with all proceeds going to Brake to help fund support services for victims and their families.
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The collection includes a corset, duffle bag, belt bag and festival ‘bonnet’, all designed by up-and-coming UK fashion designers using reclaimed seatbelt straps and buckles.
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Each piece is available to buy on eBay from Friday 29 August to Monday 8 September, with all proceeds going directly to Brake to support road safety education and support for crash victims.
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The collection price point of £208 per item, buy it now or on open auction, reflecting the 208 young lives lost annually while not wearing seatbelts in the UK.
