One of South Wales’ longest established motoring families has a new member.
White Dove Motor Group, founded in 1961, has added the Suzuki franchise to its current portfolio of SEAT and Skoda brands.
White Dove Suzuki has invested over £1,000,000 in their new four-acre premises at Hadfield Road – Bessemer Close, Cardiff, Leckwith, created ten jobs in their seven-car showroom, on their used cars’ forecourt and dedicated multi-bay workshops, service and parts reception.
Over 120 new and used models will be stocked ready for existing and new Suzuki customers to inspect and they will offer a call and collect maintenance service for customers’ cars to make the ownership experience as smooth as possible.
It’s launching the new venture as Suzuki introduce an industry leading sales campaign featuring a seven-day return policy on new cars, zero percent finance subject to terms and conditions until the end of September and a new package for Motability customers with no advance payment. ‘Book your next Service with White Dove Motor Group and get 12 Months Breakdown Cover FREE’.
Looking to the future, White Dove Suzuki is taking orders for the latest 48-Volt Self-Charging Hybrid equipped variants of the Swift Sport hot hatch, Vitara Compact SUV and S-Cross crossover.
Visitors to the dealership will also be able to undertake test drives and speak to the knowledgeable and experienced on-site team including a dedicated Motability specialist.
With onsite MOT and approved workshop, existing Suzuki customers looking for service or maintenance assistance will be met by a team of fully-trained technicians headed by a Suzuki master Technician providing customers with superior levels of care using genuine Suzuki parts and specialised equipment.
Ron Hughes, Managing Director at White Dove Suzuki, said, “We have been looking to expand our brand portfolio for some time, and when Suzuki approached us with a view to filling the recently vacated strategic open point in Cardiff, they presented a very compelling business case.
“Plus, with new hybrid variants being added to the range as motorists become more environmentally conscious, the timing could not have been better. We look forward to welcoming new & old customers and showing off the very best that Suzuki has to offer.”
Chris Hayward, Dealer Principal for the newly commissioned Suzuki dealership, who heads the dedicated team at White Dove Suzuki added, “ We know there is a very loyal band of Suzuki owners on our doorstep and we will give them an unrivalled ownership experience with the most modern cars, cutting edge technology and personal service second to none.”
“The White Dove Motor Group has been a household name for six decades and has developed an excellent reputation amongst car owners. Coupled with their significant investment to create a flagship showroom for Wales, this has all the vital ingredients for a highly successful franchise.”
White Dove Suzuki premises are located at Hadfield Road – Bessemer Close, Cardiff CF11 8WD. For further information on the Suzuki product range, or to book a test drive, call 02920 642 999 or visit www.whitedovegroup.co.uk
