Wales is leading the rest of Britain in road safety, said the IAM.
Figures released for England this week show road deaths rising for the first time since 1997, but earlier this month the accident, injury and fatality rates in Wales show overall improvements.
Neil Greig, IAM director of policy and research said, “Wales is doing well which is excellent news but why that is so is much harder to explain.
“Welsh roads are being improved and the economy and traffic are slowly increasing there as well as across the UK. The trend from fatalities falling but increases in serious casualties is also occurring in Wales – for the IAM this is due to safer cars protecting occupants so that a crash that may have killed in the past is now survivable.
“Road safety is clearly a priority for the Welsh Government and this ‘success’ shows what can be done with clear leadership and a dedicated team coordinating efforts.
The Institute of Advanced Motorists is very concerned at the alarming increase in road deaths in Britain, following the publication of the latest accident statistics from the Department for Transport and its concern is shared with RoSPA and the Guild of Experienced Motorists who want a tougher stance on road safety from the Government.
Figures released this morning show that overall casualties have risen for the first time in 18 years.
The IAM urges the government to take radical steps to reverse these worrying figures before they become a trend, in particular that pedestrian protection must not be ignored and moved much further up the agenda, and the decline in numbers of police traffic officers must be reversed.
The figures show there were 1,775 reported road deaths in 2014, an increase of 4% compared with 2013. The number of those killed or seriously injured in Britain increased by 5% to 24,582.
There were a total of 194,477 casualties of all severities, an increase of 6%, the first increase in overall casualties since 1997.
Pedestrian fatalities increased by 12 per cent from 398 in 2013 to 446 in 2014, and vehicle traffic levels increased by 2.4 per cent between 2013 and 2014. In addition, the numbers of people killed on roads with a 20mph limit increased by 367%.
Last week, Key Reported Road Casualties Scotland 2014 figures showed a total of 11,240 road casualties reported in 2014 and there were 200 fatalities – 6% more than 2013.
Neil Greig, added, “These figures are greatly concerning and show the time for action is now.
“We are clear on what needs to happen. We call again for road safety targets to be reintroduced – they are the only clear way of ensuring reductions are measured and achieved.
“There also must be a greater focus on driver and rider quality and incentives for companies and individuals to continuously develop their skills.
“There also needs to be a focus on tackling pedestrian deaths, an area which is often ignored. We believe that car technology and design should now shift from occupant protection to protecting the vulnerable outside cars.”
He suggested manufacturers should pursue developments like pop-up bonnets, pedestrian airbags and detector systems.
He added, “We also need better pedestrian facilities to segregate traffic and vulnerable users where speeds are high, and campaigns to educate pedestrians themselves as they are most often at fault in crashes.”
RAC chief engineer David Bizley said, “These figures will make for disappointing reading by the Government, road safety professionals and the general public; it does appear that the days of annual reductions in road casualties now appear to be well and truly over.
Welsh accidents update
Earlier this month, the road accidents for Wales last year were reported to have decreased 0.3%.
During 2014 there were 5,876 road accidents involving personal injury recorded by the police in Wales, a fall of 0.3 per cent compared to 2013.
These accidents resulted in 8,208 casualties, 127 fewer than in 2013.
Within this total: 103 people were killed on Welsh roads in 2014, 8 fewer (7 per cent) than in 2013, 1,160 people were seriously injured in 2014, 127 more (12 per cent) than in 2013 and 6,945 people were slightly injured, a decrease of 246 (3 per cent) compared with 2013.
