There is a growing gap between EV interest and actual adoption in the UK, where around 70% of drivers are considering going electric, yet uptake continues to lag.
Now one of Wales’ leading dealers has stepped in to plug this gap and fill it with confidence.
More than half of drivers remain concerned about charging, and 42% are unsure about battery life. This uncertainty still prevents many from making the switch, particularly in the used market. Rather than a lack of demand, the data suggests a confidence gap is slowing adoption, as buyers are hesitant about making the wrong ownership decision.
Nathaniel Cars has launched a new proposition called VOLT, designed to remove this uncertainty by bundling charging, battery transparency and ongoing support into a single offer, available from Bridgend, Cardiff, Cwmbran, and Swansea EV used car dealerships.
It bundles the full ownership experience into a single offer, including home charger installation with 5,000 miles of charging, £750 public charging credit for those without driveways, certified battery health grading, and two years of servicing and roadside support.
The aim is to remove uncertainty at the point of purchase, rather than expecting consumers to figure it out themselves.
“Customers aren’t scared of EVs—they’re scared of getting it wrong,” says Nathan Griffiths, Group Director at Nathaniel Cars. “Anyone can sell a Tesla, but not everyone can make it easy. VOLT turns a giant, complicated life decision into a simple one by doing all the heavy lifting for the customer”.
The VOLT scheme with electric models comprises:
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Free miles for real: Every car includes a free home charger installation plus 5,000 free miles of charging via Octopus Energy.
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No driveway? No problem: If you can’t charge at home, Nathaniel Cars will give you £750 in public credit usable across the Octopus Electroverse network of 1.3 million chargers.
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The battery truth: No more guessing games. Every vehicle receives a certified battery health check (Grade A, B, or C) with a paper certificate to prove its longevity.
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Total ownership support: Includes 2 years of free servicing, 2 years of AA roadside assistance, and free MOTs for life.
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Always electric: If your car is in the shop, Nathaniel Cars provides an EV courtesy car to ensure you never have to go back to petrol.
