Dale Wyatt, Director Automobile Suzuki GB PLC collected a Lifetime Achievement Award at the Motor Trader Awards 2024.
Dale (above centre left) was recognised for his success, strong relationships with the dealer network, media, leadership and high reputation across the entire Automotive Industry that has already spanned over 35 years, holding in senior positions with Suzuki since 2007 and in his role as Director Automobile for almost 10 years.
CUPRA has begun preliminary talks with Penske Automotive Group to explore a new partnership ahead of entering the U.S. market by the end of the decade.
Since its launch in 2018 has already proven to be a success in Europe and will now take its unstoppable impulse to the United States by the end of the decade.
Auto Trader predicts the new car sales will be just under two million next year, with manufacturers and retailers facing a challenging combination of stricter regulatory targets.
There is also uncertain brand loyalty and more marques and models than ever vying for a share of a still constrained market, a brand ‘conquest’ led approach of attracting new customers will be critical for success.
