Nearly half (47%) of Gen Z drivers in the UK have a nickname for their vehicle, with Baby being the most common, says recent research by Honda UK. The new study explores how UK drivers personify their cars and which driving memories trigger the most nostalgia. The survey of 1,500 UK drivers found that while most (77%) still call their vehicle a “car,” … [Read more...]
Car buying confidence is in the Genes
With the arrival of the new ‘74’ vehicle registration just around the corner, a Censuswide poll of 1,000 UK drivers commissioned by The Motor Ombudsman has revealed generational differences in consumer ‘Car Confidence’ when it comes to buying and owning a vehicle. The latest findings have also been used to create a new series of Motor Ombudsman ‘barometers’ … [Read more...]
