Daimler will cut fixed costs, capital expenditure research and development costs more than 20% by 2025 compared with 2019 levels as part of a strategy overhaul to reposition Mercedes-Benz more upmarket as a luxury brand. The company’s ambition is to achieve a double-digit return on sales margin by doubling sales of Maybach branded cars, and ramping up … [Read more...]
Stretching the imagination to the real range of EVs
A persistent belief that pure electric vehicles are only suitable for low annual mileage needs to be overturned, says Arval. The vehicle leasing company says that the applications for which EVs are appropriate depend much more on the daily driving profile of each driver. Shaun Sadlier, Head of Consulting, said, “This is a myth that we hear regularly – … [Read more...]
