Modern cars come with a feature most drivers and owners are unaware of, a data spy. Many modern cars can collect and transmit data about the driver to external parties using integrated internet connection and technology - but are car owners aware that they can? Uswitch car insurance wanted to understand how knowledgeable car owners are about their … [Read more...]
Trouble cooking for retailers and manufacturers
Dealers and car makers face yet more disruption next year as Google ends the practice of easily identifying potential customers through their internet browsing activity. That's the warning from automotive content and ecommerce experts, Autovia, who believe that the motor retail industry has yet to wake up to the coming challenge. Many marketing departments … [Read more...]
Sunday drive: On the road and in the news
With the motoring media world in lockdown, the supply of new models and new model test driving events are all cancelled so instead of road test reviews we are keeping the wheels turning by covering some news items you might just have missed, says David Miles. Adversity is driving innovation at Skoda Virtual showrooms in the car sales industry is not a new … [Read more...]
Thieves target leasing deals and users
The British Vehicle Rental and Leasing Association has been made aware of a spate of fraudulent activity, where scammers are advertising bogus vehicle leasing deals on social media and are extracting money from unsuspecting customers. Using social media advertising, including Instagram, the scammers are posing as BVRLA members to lure in customers … [Read more...]
