Genesis says motor racing legend Jacky Ickx will join as an official brand partner.
Seventy-nine year old Ickx will take on a three-fold role as a Genesis brand partner to provide strategic insights, championing the brand’s ethos as an ambassador and acting as a distinguished diplomat within the luxury landscape with six Le Mans wins and eight F1 races to talk about.
WRC Promoter has fortified its longstanding relationship with Wolf Lubricants, agreeing to a multi-year extension with the Belgian-based performance lubricants producer.
Since teaming up in 2019, Wolf Lubricants has become a mainstay of the FIA World Rally Championship with millions tuning in globally every Sunday on the WRC calendar for the rally-ending Wolf Power Stage, providing global exposure for the Wolf brand.
Search interest on line for Ferrari surged 1,987% after Lewis Hamilton announced his move from Mercedes to F1’s oldest racing team last week.
Specialist products supplier JTape also found Google searches for Hamilton which led to other pages on teams and drivers sky rocketed at 3,270%.