The Prestone MSA British Rally Championship is ready to ‘excel in extremes’ as Prestone launched its plans for the year ahead.
Prestone, maker of the No.1 coolant in the US, will return as headline sponsor for the MSA British Rally Championship – topping up a powerful relationship first established during a successful 2017 season.
New for 2018, Prestone has strengthened its line-up ahead of the opening round by signing two ambassadors to report from all six events of Britain’s premier rallying series. Henry Catchpole and Luke Barry will host the coverage throughout 2018 as they further supplement Prestone’s large on-event presence.
At the recent Autosport International Show, Head of Marketing for Prestone, Claire Fenton said, “Following a hugely successful 2017 season, we are incredibly excited to be able to support the British Rally Championship for a second year.”
Ben Taylor, Managing Director of championship organiser, International Motor Sports, added, “Prestone’s support of the BRC was instrumental in the development of the Championship last year and the level of brand awareness and recognition that it was able to achieve from a standing start was extraordinary.
“The entire Prestone team has been welcomed into the rallying community and we look forward to working with them in 2018, taking this partnership to the next level.”
As well as being the official Coolant/Antifreeze of the 2018 season, in the coming weeks Prestone will be launching an online shop of co-branded clothing and accessories with the British Rally Championship.
The 2018 series will once again see the best drivers, in the best cars, tackling the best events. With the calendar now confirmed, 2018 consists of seven points-scoring rounds in six territories, as the BRC tours the British Isles, with events in Scotland, England, Northern Ireland, Isle of Man and a concluding double header on the FIA World Rally Championship round – Wales Rally GB.
A trip to Belgium for the classic Ypres Rally provides a popular mid-season overseas adventure, as the BRC underlines its standing as the world’s premier domestic rally championship.
