Ford has commissioned custom tyres that can leave key water safety messages imprinted on stretches of sand as part of a new initiative with the Royal National Lifeboat Institution.
The custom tyres have been designed to leave 3 key water safety messages in the sand, including ‘float to live’, ‘no inflatables’, and ‘emergency? call 999’.
Each year Brits spend over five and a half million hours searching for their parked cars, according to ŠKODA UK.
In a survey of 2,000 drivers, it revealed that 52 per cent of all motorists were temporarily unable to find their parked car, ‘losing’ it at least once every year, a further 25 per cent of Brits admitted to doing so twice in the last 12 months, with 14 per cent confessing they had suffered a similar fate three or more times during the year.