With motorcycle registrations improving by 2.8% on the previous January, the start of the new year is heading in the right direction,said Stephen Latham, Head of the National Motorcycle Dealers Association.
A total of 6,146 new motorcycles were registered throughout January, an increase from 5,976 in January 2019.
Much of the growth came from the higher powered 651-1000cc and over 1000cc sectors, with increases of 22.1% and 15.4% respectively. This is not unusual for a January when bikers of the higher powered prestigious and performance machines want a registration in the new year and not in the tail-end of 2019, thus ensuring that the second-hand residual value is maximised when the bike is next part-exchanged.
In style terms, the naked motorcycle sector showed impressive volume growth with an increase of 22.8% to 1,791 units, no doubt assisted with the introduction of new models such as the Royal Enfield Interceptor 650. Although much lower in volume terms, strong growth of 35.1% was seen from the supersport sector.
The Honda PCX 125 saw the highest number of registrations in January with 216, followed by the BMW R 1250 GS with 98, and the Royal Enfield Interceptor 650 in third with 72 sold.
There were also changes in brand positioning, with Lexmoto up to third position, and Royal Enfield entering the top-ten brands in tenth. However, Honda remained at the top with 1,280 registrations, while Italian makes Ducati and Piaggio has fallen from January’s top-ten list with less than 148 registrations in the month.
Latham added, “While dealers are optimistic that improved political stability will increase customer footfall, they are still concerned about future price increases that could affect them due to economic changes.
“Nevertheless, we look forward to seeing the direction the market goes in the February results.”