Matthew Baxter will cover parts of Wales for Mitsubishi.
Father-of-two Matthew spent the past five years working with Nissan, initially as a Used Car Performance Manager, with the past two years in Electric Sales Development.
He started in the retail motoring industry in 1987 and has experience of small, independent dealers and large PLCs, including a spell with Formula One legend Damon Hill’s dealership in Warwickshire.
Having been heavily involved in retail, including owning his own dealership, he said: ‘What excites me about this new role is working with the dealers. I will be using my own experiences to help develop their businesses.’
A keen cyclist, he added: ‘The dealers I have met so far have given me a real confidence that we have got great foundations in our dealer network. I’m excited about the product – every time you see a charging point there’s an Outlander PHEV there now. The company has found its niche as a 4WD and hybrid technology manufacturer, which is exciting for the future.’