The previously Land Rover only site has become home to a Jaguar assembly line within the factory complex.
The West Midlands based plant marked the beginning of production of the all-new Jaguar XE with the official opening of its state-of-the-art £500m ‘factory within a factory’.
The Jaguar XE, which represents the culmination of more than £2bn of product, infrastructure and technology investment, has been heralded as vitally important for the British automotive supply chain thanks to an additional £4bn worth of contracts committed to 55 UK based suppliers.
Jaguar Land Rover Purchasing Director, Ian Harnett, said of the impact of Jaguar’s latest model, “Jaguar Land Rover is one of the UK’s success stories, not simply because it has seen an upsurge in demand thanks to sustained investment, but because it has been able to support a burgeoning, high-tech, highly skilled supply base here in the UK.
“With each successive new or upgraded model, we are seeing the positive impact felt amongst the entire automotive sector which is great news for everyone committed to ensuring the UK remains truly competitive on a global stage.”