Jaguar Land Rover’s disastrous product planning has been laid out for all to see in its latest financial results.
The company ended its petrol Jaguar models and up to a year at least before its new generation fully-electric series is in showrooms. Dealers have no cars to sell and depend on service work to keep them going.
Its Land Rover division is relying on its new range but it is understood to be offering up to £20,000 off list prices to shift the slower selling models.
Jaguar Land Rover (JLR), a subsidiary of Tata Motors, has reported a 10.7% year-on-year (YoY) decline in wholesale volumes for the first quarter (Q1) of FY26, in line with the company’s expectations amidst a challenging period, reports Global Data.
The British carmaker highlighted the “planned wind down” of legacy Jaguar models ahead of the launch of ‘new Jaguar’ in 2026. There was also a temporary halt in shipments of models to the US during April 2025, following the introduction of US import tariffs.
As part of the transformation of Jaguar to a new portfolio of electric vehicles from 2026, production of Jaguar XE, XF and F‑TYPE, produced at Castle Bromwich in the UK, ended in May 2024, while I‑PACE and E‑PACE, produced in Austria, ended in December 2024.
Wholesale volumes for the first quarter of the current financial year stood at 87,286 units, excluding the Chery Jaguar Land Rover China JV, marking a 21.7% decrease against Q4 FY25.
The Q1 saw an increase in wholesale volumes in the Middle East and North Africa (MENA) region by 20.5%, China by 1.0%, Overseas (4.6%), while North America (12.2%), Europe (13.6%), and the UK (25.5%) experienced declines, with the UK most affected by the legacy Jaguar models’ cessation.
Retail sales, including the Chery Jaguar Land Rover China JV, reached 94,420 units, dipped by 15.1% YoY and 12.8% from Q4 FY25.
The mix of Range Rover, Range Rover Sport, and Defender models constituted 77.2% of total wholesale volumes in Q1 FY26, an increase from 66.3% in the previous quarter and 67.8% YoY.
The company is set to release its full financial results for Q1 FY26 this August.
It has also announced plans to cut down on its dealerships because it anticipates having fewer models to sell and they will be more technical than the petrol models.
