Honda UK has made major advances in satisfaction levels across its dealer network according to the results of a major industry survey.
The brand made the biggest gains in the influential Car Dealer Power Survey 2016, climbing 20 places and establishing itself as one of the industry’s leading manufacturers, particularly when it comes to aftersales, new car supply and finance, which Honda scored especially well on.
Compiled by Car Dealer Magazine, the survey asks dealers to rate the performance of manufacturers across key business areas such as brand awareness, forward planning, finance offerings and return on investment.
The results show Honda retailers are particularly impressed with the brand’s performance across its aftersales operations, giving it an impressive 90 per cent approval rating. Customer expectations are rising with new models such as the NSX supercar as well.
This came just weeks after Hondacare Assistance – the brand’s breakdown and recovery service – was voted the best in the 2016 Which? Breakdown Survey and awarded Which? Recommended Provider status.
Taken together, the two surveys demonstrate the progress being made in Honda’s continued commitment to deliver the very best ownership experience for its customers.
The Car Dealer Power Survey, with its business focus, also underlines the attractiveness of the Honda brand to potential investors keen to join its expanding dealer network.
Rebecca Stead, head of network development at Honda UK (right), said, “We are absolutely delighted to have made such significant advances in satisfaction levels across our dealer network over the past 12 months and will continue to seek to improve.”
Stead added: “As a brand, we place great emphasis on developing the working relationship we have with our dealer partners and to ensuring the processes and financial infrastructure we put in place work for them and their businesses.
“The benefits of this approach will be felt too outside our network as happy and satisfied dealers will project the very best impression of our brand and its strengths and values to our customers and potential customers.”