Genesis South Wales has commenced sales operations in Bridgend, to cater for the growing demand for the new premium luxury brand from South Korea.
The dealership is part of the Sinclair Group which partnered with Genesis last year and has been recruiting personnel.
The new South Wales Genesis business will sell new and Certified pre-owned cars as well as providing aftersales support for servicing and repairs for Genesis customers.
Backed by the Hyundai Motor Company, Genesis arrived into the UK in May 2021 with the opening of retail Studio concepts in shopping centres; the first in Westfield London, followed by Battersea Power Station in 2022 and then Edinburgh in 2023.
Since launch, the premium luxury Korean brand has been disrupting the market, providing customers with a different perspective on the car-buying journey, offering a “we come to you” service, as well as quality, award-winning cars. With five petrol and diesel cars launched in 2021, Genesis has since expanded its line-up with three further all-electric products.
The brand is expanding its touchpoints to allow for greater customer access and to cater for the growing demand and following on from its initial “we come to you” promise, Genesis South Wales is carrying this through for those customers that live within a 35-mile radius.
“We’re thrilled to have been selected as a Genesis retail partner and are dedicated to bringing the unparalleled Genesis experience to our Welsh customers. Work will shortly be underway to build our new state-of-the-art Genesis showroom, where we look forward to welcoming our customers and showcasing the extraordinary Genesis lineup,” said Lee Bryl, Sales Manager.
“This is a significant step forward for both the brand and Genesis customers in South Wales” added Jonny Miller, Brand Director at Genesis Motor UK. “Working in close partnership with The Sinclair Group we are increasing the access and touchpoints to Genesis as we continue on our growth journey. South Wales is a key area for us, and we look forward to seeing more Genesis cars on the road in the area.”
Genesis South Wales will become one of just seven retail partners across the UK appointed by Genesis.