AA Cars has launched its ‘Approved Dealer’ standard on its used car search website, in its continued bid to boost consumer trust.
Independent dealers must offer AA car inspections or Franchise approved inspections of all their used cars stock as well as signing up to the AA’s 10-point Dealer Promise, before they can benefit from the trust associated with AA Approved Dealer status.
Franchised dealers already offering inspections and customer guarantees can join the Approved Dealer programme.
Edmund King, AA president, said, “The launch of ‘Approved Dealer’ is the most important advance by AA Cars since the launch of Dealer Promise last year and it really taps in to the trust associated with the AA brand.
“ The scheme confirms to buyers that they can purchase a car with absolute confidence, knowing that not only has it been inspected, but is backed with a ten-point Dealer Promise that means in the unlikely event of something going wrong, there is a robust means of sorting problems out quickly.
“AA Approved Dealers really are the safest place to buy a used car.”
King points out that vehicles which have had an AA inspection are 22% more likely to be viewed online than those that have not. “Our research shows that almost all buyers (92%) say they would prefer to buy an inspected car, while nine out of 10 (86%) feel they would be reassured if their dealer is associated with the AA.”