Work has begun on a multi-million pound refurbishment for a Welsh Volvo dealer.
The new showroom, on Valley Way, Swansea, for FRF Volvo Swansea, represents an investment of £1.75m to improve facilities for customers and the new generation of cars coming through.
FRF Volvo Swansea’s new site will feature Volvo’s signature large lounge area, complete with Scandi-style furniture and Swedish cakes and coffee. Large panoramic glass walls will allow customers to see all activity in the new workshops from the comfort of the lounge, where they can enjoy a Swedish “fika” coffee break and free Wi-Fi.
As well as relocating, the Swansea-based retailer is also expanding with a larger showroom, including a greater display of Approved Used Volvo Selekt models on the forecourt and increased customer parking.
FRF Volvo Swansea will also be offering the Volvo Personal Service, which means that technicians will liaise with the customer from the point of booking, right through to explaining the services – which the technicians themselves will have carried out. Two Personal Service Technicians work together on each car, reducing waiting times for customers.
Dominic Hall, Sales Manager at FRF Volvo Swansea, said, “We are delighted work has begun on the new site in Swansea, not least because this impressive development reflects our commitment to improving customer experiences and efficiency.
“This investment isn’t just about a change of furniture, it’s designed to make our customers feel relaxed and at ease in an environment that provides flexible waiting, working and assessment areas.
“The launch of our new Volvo Personal Service will help to connect our customers with their technicians, for a smooth and efficient experience. Our focus is always on putting the customer first and also giving them a high-quality service, so we can’t wait for the completion.”
