The new Toyota C-HR is making its UK debut on a Summer Escapade tour of four popular festivals, providing a public preview of the distinctive coupe-styled SUV, which goes on sale later this year.
The Toyota C-HR Summer Escapade is an immersive experience inspired by different holiday destinations.
The tour opens this week at Camp Bestival at Lulworth Castle in Dorset from 28 – 30 July, then moves on to Lakefest in Herefordshire from 11 – 13 August, followed by Camp Bestival at Weston Park, Shropshire from 17 – 20 August, and finishes at Connect, Edinburgh from 25 – 27 August.
Festival visitors will have the chance to admire and explore the new Toyota C-HR inside and out, before entering a pod where they can choose either a scenic route, seaside escape, or city break-inspired experience.
Each area will have a distinct theme capturing the joys of summer, combining familiar food truck and beauty bar concepts, with unconventional treats and surprises.
In the seaside zone for example, you can enjoy fish and chip-flavoured donuts; in the city break zone you can enjoy a chocolate kebab, and in all areas you can inhale different aromas, such as that of a tasty picnic.