It’s coming up to the new number plate change and thousands of second hand models will be flooding the market, so specialist insurance broker ChoiceQuate has been looking at what buyers research most on-line, and the results may surprise you.
Specialist insurance broker ChoiceQuote, has analysed search data to uncover the most asked questions on Google related to buying cars and car maintenance and repairs.
The study analysed the most common car themes across Google. The research revealed the top 3 most Google searched queries that motor traders are likely be asked by customers and why they drivers might be searching for answers to these questions.
Buying a car
The study reveals a trend towards drivers searching for buying second-hand vehicles, with the top 3 monthly searches related to buying used or repossessed cars. These search results are of interest to motor traders as they show an increase in demand for used cards and how to advise customers when they’re purchasing a vehicle.
Repairing a Car
Many drivers have been turning to Google for help on how to repair their car and when to service. Motor traders should be aware that as drivers turn to the internet to identify solutions for repairs it could lead to more misinformation to customers and damage to vehicles.
Selling a car
The study found that drivers are equally interested in swapping and upgrading their cars. This could mean more potential customers for motor traders allowing them to cater to a wider range of buyers and sellers.
Modifying a car
Many drivers make modifications to their vehicles, search volumes for this topic were low compared to other categories, this could mean drivers trust their local motor traders when undertaking car modifications instead of relying on information from the internet.
“Many drivers will turn to the internet for help, and while online resources can provide useful insight for quick tips and hacks, they should be cautioned against attempting any repair or maintenance tasks themselves.
“Drivers should be aware that it is best to contact a specialist to avoid causing any damage to their vehicle which could lead to a costly bill or compromise their vehicle’s safety.
“By identifying the most searched questions from drivers, motor traders can proactively educate their customers on general car queries and maintenance advice to reduce the likelihood of costly repairs.”
