In the midst of uncertainty in the global automotive sector, SsangYong Motors UK has confirmed the introduction of 16 new dealerships, 14 of which are ex-Mitsubishi sales dealers, located across the country in the last 12 months.
Kevin Griffin, managing director at SsangYong Motors UK, said, “This brand has undergone dramatic transformation over the past few of years with the implementation of a new growth strategy and the introduction of new and more exciting products, whilst maintaining a firm focus on the expansion of our dealer network.
“Our dealer portfolio is of paramount importance to our customers. Our focus on filling open points and appointing new, good dealers will help the brand to generate more awareness and provide buyers with even more confidence.”
On the back of the hugely successful revision of all models, including an extended Musso pick-up range, the brand offers a very clear product portfolio of SUV, 4×4 and pick-up models – all of which are growing sectors. To support this growth, SsangYong will need strong, evenly spread representation, and anticipates an increase to a 75 strong network by mid-2022.
SsangYong has an interesting approach to franchising. Its proposition is unique and endeavors to change how prospect’s view operating a new-vehicle franchise by presenting no up-front fees, zero-cost signage, and no charges for special tools or computer diagnostics – ensuring that representing the brand is highly appealing and easily accessible.
Dave Rose, head of franchising for SsangYong Motors UK, explained, “We want to make it easy for dealers to join our franchise, so we’ve removed unnecessary barriers. We have big plans in place to develop the network even further over the next 12 months and if we achieve these plans, we will be absolutely delighted!”