Cheaper running costs rather than benefits to the environment topped the list of reasons for motorists considering an electric vehicle over the past two years, according to new research.
The finding comes from a raft of unique insights into the car buying process and motorists’ choices just revealed by Autovia publication.
Autovia’s comprehensive ‘Driver Power Shopper’ study, drawn from the opinions and behaviour of up to 60,000 participants a year, gets under the skin of why drivers chose the cars they bought over the past two years.
Despite environmental benefits being typically touted by the government as the best reason to go electric, Autovia’s Driver Power Shopper research confirms that running costs is ranked as the top reason to buy an EV by most people.
But economic considerations also top the reasons for holding back on buying an EV, with ‘too expensive to buy’ cited by most car buyers who bought a different type of car over the past two years.