In an era where innovation meets adrenaline, WRC Promoter continues to set new benchmarks for rally broadcasting.
It pushed the envelope in 2018 by providing more live content than ever thought imaginable and will soon introduce Rally.TV: Your 24/7 home of rally and rallycross that promises to reshape the landscape of motorsport coverage worldwide.
Just launched, the revolutionary Rally.TV app and platform brings together the realms of the FIA World Rally Championship (WRC), FIA World Rallycross Championship (World RX) and FIA European Rally Championship (ERC).
With a monthly or annual subscription, members gain unprecedented access to a wealth of content including over 30 events and more than 600 hours of live action per year. From every pulsating twist and turn on the WRC and ERC stages to the intense showdowns of the World RX paddock, Rally.TV ensures that nobody misses a moment.
But Rally.TV doesn’t stop there. Fans can also dive headfirst into the driving seat with an unmatched library of onboard footage and relive iconic moments from an extensive archive, all through one platform which seamlessly integrates the essence of these championships into one home.
Moreover, Rally.TV aligns perfectly with the Rally.TV 24/7 channel, a force that has been captivating audiences since its January launch and it will be an important part of the future distribution strategy. Access to this channel is included in all subscriptions as well as being available via traditional TV platforms in selected territories – ensuring the excitement of rallying resonates through every corner of the globe. The channel is already live in Poland since the beginning of the year and also has just recently been launched on TV4 Motor and TV4 Play in Sweden.
Philipp Maenner, WRC Promoter Senior Director of Media Rights & OTT, said, “With our growing portfolio of championships, we’re simplifying the experience while delivering more premium content than ever before. Rally.TV signifies a natural evolution in our commitment to enhancing fan engagement.
“As the Promoter of the WRC, we have already achieved what was not previously deemed possible and we now see the move into a total video-first approach as the next logical step to evolve the fan experience. Rally.TV is not just a digital platform – it’s a strategic move that underscores our dedication to elevating the entire rally ecosystem.”
The developments also extend to the online portals of all championships. The official WRC, World RX, and ERC homepages have undergone dramatic transformations and not only boast an aesthetic overhaul but also feature augmented live timing capabilities that will continue evolving in the months ahead.
Image courtesy of @World / Red Bull Content Pool
